Global Technologies & Strategic Marketing, Inc.

Strategic Planning

In today’s competitive marketplace strategic planning is crucial. Organizations must change with the times in order to remain competitive. Our consultants are experienced in performing strategic planning. We will analyze the market and your organization’s competitive posture in an effort to craft the appropriate strategy. Our consultants adhere to a four-step methodology when performing strategic planning:

• Assess Industry & Competitive Conditions

• Industry’s dominant economic traits
• Nature of competition and strength of competitive forces
• Drivers of industry change
• Competitive position of rivals
• Strategic moves of rivals
• Key success factors
• Conclusions about industry attractiveness

• Assess Company Situation

• Assessment of company’s present strategy
• Perform a Strengths, Weaknesses, Opportunities and Threats (S.W.O.T) analysis
• Company’s costs compared to rivals
• Strength of company’s competitive position
• Strategic issues to be addressed

• Identify Strategic Options for the Company

• Select the Best Strategy for the Company