Global Technologies & Strategic Marketing, Inc.

Promotional and Communication Strategies

A carefully orchestrated promotional strategy for a product or service is all the more crucial in today’s turbulent marketplace, where one misstep can have serious consequences. Establishing and implemen-ting an integrated promotional mix for your product or service will make all of the difference and will add to an organization’s bottom line if executed properly. Establishing a promotional mix can have a direct favorable impact on brand equity and can inspire customer loyalty in tandem with the reliability of the product or service. At GTSM, our consultants adhere to the following methodologies to develop an integrated promotional mix that consists of the following:

• Build brand awareness and set the stage for the product or service through a series of advertising vehicles

• Develop an effective public relations strategy to disseminate information about the product/service

• Package the product, or present the service in a way that a potential buyer would be highly influenced to make a favorable purchase decision

• Develop a flexible response system that makes use of an information system linking manufacturer and distributor to minimize the lag time between customer request and distributor response